Thursday, July 8, 2010

Reading anytime... anywhere

and this is how Brit celebs do it...

Reminds me of the "inspire me" campaign NZ libraries ran a couple of years ago with Daniel Vettori, Oscar Kightley and others.

Official stuff: To help launch the 2008 National Year of Reading, a host of celebrity names have participated in a TV advert which sees the likes of Geri Halliwell, Lenny Henry, Bill Bailey, Jon Culshaw Jo Brand, Jo Caulfield and Lee Mack all reading lines from different reading materials to form one humorous -- and unexpected - narrative.

The ad brilliantly captures the richness and diversity of reading -- from sports books, novels, magazines, lyrics on a CD cover, cookbooks to car manuals as well as websites. It underpins two key aims of the Year; broadening the definition of reading beyond books, and reminding us that reading is an everyday part of all the things we really enjoy.

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